Journey to Building a Film and Music Production Company

Ian Bennett is the co-founder and co-owner of Lifted, a video and music production company in Colorado that he runs with his wife to create brand films and online marketing campaigns for small and medium-sized businesses. Growing up, Ian was always surrounded by family and other friends that were very business-oriented, and he points to that as influencing his decision to be an entrepreneur. One of his first jobs was in sales, and he credits some of his earlier experience with giving him the confidence and skill set to strike out on his own. The episode dives into the journey of how Ian and his wife started Lifted, including the mindset he has developed to drive his success forward. Ian also shares some of his insights into the future of digital content production in the face of growing AI tools in the industry.