Synergy
Internal and external synergies allow perspectives to come together and produce greater outcomes and drive sustained success.
Why is synergy important to business development
Synergy in the context of business development is the synergy between the internal teams you work with and the synergy with the external partnerships you create.
Internally, as a business development professional, you’ll need to convince decision makers that your initiative has a high probability of success. Once initiatives are approved, having alignment with your sales and marketing teams is a key fundamental to business development success.
Externally, partnerships can give a company to access new markets, customers, and technologies while reducing risk and costs. As a business development professional, you will need to forge strategic partnerships to expand your organization’s reach, improve its competitive position, and achieve sustainable growth.
The Power of an Aligned Sales & Marketing Team
Learn why alignment between sales and marketing teams is crucial to successful business development strategy and how to achieve it in this informative post. Discover practical tools and strategies for improving collaboration and communication to ensure both teams work together seamlessly towards common goals.